The company provides IT infrastructure services, remote workplaces, and business continuity. It involves the implementation of various scenarios of business protection, in particular from external regulators.
A new company in a highly competitive market, complexity of SEA and SEO, lack of audience and brand reputation.
–Estimate the demand pattern for the IT services
–Conduct competitive analysis of advertising and search results
–Prepare the materials for the development of a new website taking into account competitors' strengths and weaknesses
–Develop SEA and SEO strategies based on the audit results
–Estimate the demand pattern with Yandex Wordstat
–Analyse direct competitors in Yandex and Google advertising and search results, their websites metrics and promotional techniques using the Serpstat tools
–Analyse the functionality and content of competitors' websites