IT infrastructure

Problem

A new company in a highly competitive market, complexity of SEA and SEO, lack of audience and brand reputation.

Objectives

–Estimate the demand pattern for the IT services
–Conduct competitive analysis of advertising and search results
–Prepare the materials for the development of a new website taking into account competitors' strengths and weaknesses
–Develop SEA and SEO strategies based on the audit results

Solutions

–Estimate the demand pattern with Yandex Wordstat
–Analyse direct competitors in Yandex and Google advertising and search results, their websites metrics and promotional techniques using the Serpstat tools
–Analyse the functionality and content of competitors' websites

Results

–Market analysis has shown that the market is large.
–A list of the most effective and priority keywords for SEO and SEA targeted promotion without excessive spending have been compiled. More effective and priority key words and phrases for us are highlighted in green for organic search results, and in blue for contextual advertising. The keys in two-coloured lines are intended for use in both SEO and contextual advertising
–New website content strategy has been developed.
–Competitors' mistakes in promotion have been identified. The plan was developed so that such mistakes could be avoided.
–Competitors' generic elements and tweaks to be used in the future project have been identified in a similar manner.