Site
https://kia-saranskmotors.ru/

South Korean automotive manufacturer, second-largest automobile manufacturer in South Korea and the seventh in the world

Trade

Promotion
 
Promotion
Objectives

–Analyse the previous advertising campaign
–Develop a digital strategy to promote the dealer of KIA in Google and Yandex

Solutions

–Analyse the indicators of the advertising accounts in Yandex.Direct and Google.Adwords. Analyse conversions and objectives in Yandex.Metrics
–Conduct competitive analysis of advertising display
–Collect semantics and prepare variants of ads to be approved by the dealer
–Analyse the results and adjust the strategy

Result

–The previous advertising campaign has been analysed. As it turned out, the number of conversions have not been tracked before. It has been decided to set objectives for evaluating the advertising effectiveness.
Period: February 1, 2019 – May 15, 2019
Period: June 1, 2019 – September 15, 2019
–The semantics for each car model has been collected
–Ad titles and main texts have been written, elaborations and extensions have been compiled for every car model
–Advertising campaigns have been launched in Google and Yandex

Other cases

  • Central clinical hospital of the Russian Academy of Sciences
    Central clinical hospital of the Russian Academy of Sciences

    The largest multidiscipline hospital in the structure of the Ministry of Science and Higher Education of the Russian Federation

  • RENOME GROUP
    RENOME GROUP

    Renome is a group of companies providing integrated supply of power electronics, electrical equipment and cable products for industrial companies and construction projects in the domestic and foreign markets.

  • PAO SPZ
    PAO SPZ

    Manufacturer and distributor of devices for the oil and gas industry, nuclear industry, chemical industry, metallurgical industry, machine-building, food industry, public utilities in the domestic and foreign markets