KIA

Objectives

–Analyse the previous advertising campaign
–Develop a digital strategy to promote the dealer of KIA in Google and Yandex

Solutions

–Analyse the indicators of the advertising accounts in Yandex.Direct and Google.Adwords. Analyse conversions and objectives in Yandex.Metrics
–Conduct competitive analysis of advertising display
–Collect semantics and prepare variants of ads to be approved by the dealer
–Analyse the results and adjust the strategy

Result

–The previous advertising campaign has been analysed. As it turned out, the number of conversions have not been tracked before. It has been decided to set objectives for evaluating the advertising effectiveness.
Period: February 1, 2019 – May 15, 2019
Period: June 1, 2019 – September 15, 2019
–The semantics for each car model has been collected
–Ad titles and main texts have been written, elaborations and extensions have been compiled for every car model
–Advertising campaigns have been launched in Google and Yandex