DR. GRISHKYAN CLINIC

Problem

Low demand for Candela laser hair removal

Objectives

–Estimate the market size and demand pattern for Candela laser hair removal in Moscow
–Adjust pricing strategy for the clinic's services
– Develop a digital strategy

Solutions

–Estimate the demand pattern with Yandex Wordstat
–Collect and consolidate information on the prices for laser hair removal, compare them with the current prices of the clinic
–Develop a unique offer and promotion strategy

Results

–High demand for laser hair removal has been revealed.
–The clinic's pricing policy has been assessed as above average.
–Prices for the services have been adjusted, and a promotional advertising campaign has been launched.
–Cost per lead has been reduced to 380 roubles.
–The number of applications per week has increased by 50-65%.

Problem

Low demand for hardware cosmetology services: M22 light therapy and CO2 laser resurfacing

Objectives

–Estimate the market size and demand patterns for M22 light therapy and CO2 laser resurfacing
–Adjust pricing strategy for the clinic's services
–Develop a digital strategy

Solutions

–Estimate the demand pattern with Yandex Wordstat
–Collect and consolidate information on the prices for M22 light therapy and CO2 laser resurfacing, compare them with the current prices of the clinic
–Develop a unique offer and promotion strategy

Results

–Moderate demand for M22 phototherapy and CO2 laser resurfacing has been revealed.
–The clinic's pricing policy has been assessed as above average.
–Prices for the services have been adjusted.
–SEO-optimized landing pages have been created.
–Ads for advertising campaign have been prepared (the campaign has not been launched due to the current world situation).

Problem

Feasibility of the clinic's services expansion through dental care

Objectives

–Estimate the market size and demand pattern for premium and budget dental care
–Conduct a competitive analysis: website traffic, visibility, number of PPC phrases
–Identify must-have dental clinic services, as well as additional services offered by premium clinics

Solutions

–Search all dentist's in the clinic's area
–Audit their prices and services
–Analyse competitors' websites statistics

Results

– Consolidated information on all competitors in the area has been collected. Statistics includes the data on their pricing policy, websites traffic and visibility, number of PPC phrases

–A list of must-have and additional services has been compiled

Problem

Feasibility of the clinic's services expansion through cryolipolysis

Objectives

–Estimate the market size and demand pattern for cryolipolysis
– Analyse whether competitors conduct cryolipolysis

Solutions

–Calculate the number of enquiries and estimate the demand pattern with Yandex Wordstat
–Search for all cosmetology clinics in the area, analyse their services

Results

–High demand for cryolipolysis has been revealed
–Consolidated information on all competitors in the area has been collected.
–Statistics includes the data on their pricing policy, and cryolipolysis availability

Objectives

To redesign the website, place information about all the services of plastic surgery and cosmetology, prepare the website for promotion

Solutions

Objectives

Increase the number of enquiries and appointments from the plastic surgery website and get the website to TOP 10 of Yandex and Google search results for key requests. Increase the number of appointments for laser hair removal

Target audience

Women, 25-35 years old, Moscow residents, active, interested in beauty services to prevent age-related changes, mostly with injection techniques, healthy diet, skin care products, who look after themselves, regularly visit beauty salons, go to fitness centres and yoga studios to keep fit, interested in fashion and style, having average/above average income level.
Women, 35-50 years old, Moscow, interested in beauty services to eliminate age-related changes, anti-age care, who look after themselves, regularly visit beauty salons, go to fitness centres and yoga studios to keep fit, interested in fashion and style, having average/above average income level.

Solutions

–analyse the services provided by the clinic, identify underdeveloped areas;
–build a semantic core;
–carry out internal/external optimization of the services pages;
–create, fill and optimize a landing page for laser hair removal https://candela.cosmetic-clinic.ru/
–write and add thematically optimized content;
–identify and work with additional sources of target audience traffic. (Yandex Zen)

Dynamics

Results

–search traffic has increased by 2.5 times within 3 months.
–the website ranking for thematic keywords, 79 key phrases in TOP 10, 151 in TOP 20
–42 appointments for laser hair removal via landing page per month

Goals

- develop the doctor's personal brand in social networks;
–get enquiries and appointments for plastic surgery;
- increase credibility.

Objectives

–develop a content plan that includes the answers to the most frequently asked questions;
–publish posts on a regular basis;
–work with feedback (prompt responses in direct and comments, handling negative feedback)
–apply uniform design to the social networks.

Solutions

–types of content included in the content plan: before/after, special offer, storytelling, reviews, expert opinion, question and answer

Results

–Growth in the number of subscribers: 9834
–Number of comments that have been replied: 2390 (+ 27 %)
–Number of completed enquiries to direct: 6559 (+ 44 %)