Website promotion

We will analyze your website for all web errors.

• Technical audit
• Speed audit
• Audit of commercial factors
• Audit of products search visibility
• Content audit

After the audit we will correct all your website faults.

• Development of specification for problem-solving
• Development of specification for technical problems elimination
• Development of specification for commercial factors improvement
• Development of specification for speed improvement in your city
• Development of specification for content improvement

After correcting the errors, we analyze the situation as a whole, and prepare the promotion plan

What do we analyze?

• Visibility and semantic core in your city
• Visibility in search engines
• Positions in search queries
• Structure analysis
• Semantic core analysis

After carrying out the analysis, we develop the promotion strategy.

• in-depth study of the interests and characteristics of the target audience
• Analysis of the specific nature of the business
• General analysis of the current status and the visibility of what is promoted in search engines
• Check for search engine filters: Minusinsk, re-optimization, behaviour factors, AGS, affiliate filter and so on
• The study of the competitive environment, the TOPs of your city and their target queries
• Analysis of the competitors with good visibility
• Development of search engine promotion strategy on the basis of objectives to be achieved and research findings

The semantic core is all possible searches by which clients can search for you, as a rule there are more than 3,000 of them for one area.

• Core compilation
• Development of specification for copywriters
• Development of content plan for the texts for landing pages
• Compilation of the words recommended for use in the content, the required amount of content
• Creation of meta title tags for the website sections
• Creation of meta description tags for the website sections
• Creation of h1 tags for queries in your city
• Creation of alt tags for images on pages

• Check for errors in server response codes, hosting settings, page properties
• Download speed optimization
• Adaptation for different devices, displays and resolutions

• Setting of webmaster tools for Google and Yandex search engines
• Revision of the content for uniqueness, introduction of unique content
• Resolution of indexing issues
• Structure optimization
• Semantics setting (micro markup, snippets, HTML5)
• Optimization, promotion of displays in search results (favicon, title, snippet, quick links, additional information)
• Search and elimination of duplicates, blank and junk pages
• Set up of the instructions for search engines in robots.txt
• Development of the site map sitemap.xml
• Check and elimination of unwanted optimization techniques: cloaking, hidden text and elements, iframe, spam (excessive content)
• Negotiations with Google and Yandex technical support

Improvement of website usability and purchase efficiency.

• Usability audit.
• Optimization of user experience from perception, recommendations for interfaces improvements.
• Activity aimed at the reduction of bounce rate and increase of user engagement, conversion boost.
• Introduction of selling elements.
• Audit of commercially important elements and development of recommendations for commercial factors improvement.

We control more than 57 critical optimization indicators

• Daily monitoring of critical optimization and performance indicators.
• Analytics on conversion, audience, competitive environment.
• Evaluation of results, strategy adjustment, semantic core development.
• Analysis of the semantic core impact on the search results: do the selected queries benefit to the business?
• Evaluation of audience interests changes based on the statistics of search engines.
• Priorities variation and customer's proposals updating.
• Reaction to changes in search engine algorithms.

• Compilation of anchor list for links.
• Development of requirements for the project sites.
• Development of specifications for links and articles posting.
• Search and selection of sites.
• Purchase of external links and articles.
• Purchase of social factors for the website and social media.
• Work with directories.